Greater Union
Visual identity and branding

Greater Union Design
Greater Union Design
Greater Union Design
Greater Union Design
Greater Union Design
Greater Union Design
Greater Union Design
Greater Union Design

Client
Greater Union


Disciplines

Identity
Branding
Print Design

Trademark and Brand Identity for one of
Australia's biggest cinema chains /

Greater Union needed to revamp their identity
and re-invigorate their branding to give them a strong and unique presence in the marketplace /

The trademark was re-designed and a graphic device was created to be used across all advertising, promotional material, point of
sale and website /

A guidlines booklet was developed to
show how the new flash graphic was to be
implemented across various promotional
and signage material /




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